A little over a year after the first conversations of a shop inside the Diamond View Tower in Downtown San Diego, it is for real!  The doors opened this week and we have already delivered our first RIDE to a happy customer. We will be dialing things in here over the next few weeks and will post updates on our official grand opening party as we get closer. In the mean time please drop in and say hello to the RIDE Crew! Shop is open 8-7 M-F, 10-7 Sat, Closed Sunday.